Guest Lecture on Business Development and Strategic Planning

It was the collaborative efforts of Shifa Foundation and Shifa International Hospitals Ltd. to organize the guest lecture about “Business Development and Strategic Planning”.


This lecture focused on the professionals having interest in Business Development and Strategic Planning. Strategic planning is key to the success of business development. If the goals are pushed forward without clearly defining them, then the risk of misplacing energies is faced.


Mr. Nabeel Ahmed Malik, Director Project Development & Advisory from Shifa Development Services Pvt. Ltd. delivered the talk along with case studies of Shifa International Hospital.


Mr. Malik, credentials include MBA in Marketing with 15 years of experience in business/marketing planning, negotiation, implementation, project management, monitoring and evaluation especially in healthcare sector and a MBA Degree in International Business with more than 14 years of corporate experience.

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